![]() ![]() Storyboarding allows you to provide directions for the people who will take your idea and set up, film, cut and edit it into the final product. Working on these things ahead of time helps ensure the final product is exactly what you envisioned. ![]() Storyboarding lets you figure out the kinks and identify any gaps in your video – before you spend money on production. In many ways, storyboards are like a dress rehearsal for the real video. What will the lighting be? How will it flow? Do you want voiceovers or dialogue? How do you want viewers to feel? Storyboarding allows you to collaborate with other team members to flesh out your shared vision for the video. Storyboards help you plan your video, truly from start to finish. Does this technique really apply to me? While storyboards for marketing videos may not need to be quite as detailed as those used by the major Hollywood studios, they’re still essential. John Lasseter, the Chief Creative Officer at Pixar, calls them “a comic book version of the story.” Here are some storyboards his team used when creating Finding Nemo:īut I’m creating a marketing video, you might object. You’ve probably seen them used for animated movies. Just like all good writers begin their articles with outlines, good marketers begin their videos with storyboards. They often include directions for camera angle, lighting, and transitions, along with dialogue and other notes. What is a Storyboard?Ī storyboard is a series of sketches that represent the individual shots planned for a video, film, or commercial. ![]() This is what I’m here to help you with today.īefore you grab the camera and hit the studio, make sure you’ve got a storyboard to back it up. You might be eager to jump right in and start creating videos, but planning your content first has proved invaluable for keeping your story - and your creative team - on track. With written content becoming less effective as time goes on, you’re probably already thinking about creating video content as a part of your marketing strategy. Which, unfortunately, doesn’t bode well for blog posts. Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video.Īccording to HubSpot, 43% of people want to see more video content from marketers, and four times as many customers would rather watch a video about a product than read about it. ![]()
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